If your car or van took to the road before 1 January 2010, Ford would like to talk to you. Unsurprisingly, the company wants to sell you a new vehicle, but it has a surprisingly generous incentive to make parting with your old motor slightly less painful.
Specifically, if you have a car that meets that description, Ford wants to scrap it on your behalf – and will give you between £2,000 and £7,000 off the price of a new Ford car or van purchased between 1 September and the end of 2017. Your trade-in doesn’t have to be a Ford car either, and as long as it meets the requirements you’ll get at least £2,000 off – more if you’re looking at the pricier models. Buying a Ford Transit van, with a list price starting at £24,415, can save you up to £7,000.
The list of models and discounts is listed in full below.
|Model||Series||Car Scrappage Saving inc VAT^|
|All New Fiesta||(exc Style)||£2,000|
|B-MAX||Titanium, Titanium X||£3,500|
|B-MAX||Titanium Navigator, Titanium X Navigator||£3,200|
|Focus||Zetec Edition, ST-Line||£4,450|
|Focus||Titanium, Titanium X||£4,950|
|C-MAX & Grand C-MAX||Zetec||£4,000|
|C-MAX & Grand C-MAX||Titanium, Titanium X||£4,500|
…and for commercial vehicles:
|Transit Connect||Eco, Trend SWB (L1)||£4,500|
|Transit Connect||Trend LWB (L2), Limited||£5,000|
While there are good old-fashioned commercial reasons for the move – not least a 9% downturn in UK car sales – there are also more altruistic things going on here. Specifically, a desire to improve air quality by getting petrol- and diesel-powered vehicles off the road – something the government has plans to fully enforce by 2040. Just today, Ford’s new CEO Jim Hackett is said to be looking to go “all in” with pure electric vehicles.
That seems to be chiefly what’s at play here, especially given the generous rates offered, which go above and beyond those recently announced by BMW. “Ford shares society’s concerns over air quality,” said Andy Barratt, chairman and managing director of Ford of Britain. “Removing generations of the most polluting vehicles will have the most immediate positive effect on air quality, and this Ford scrappage scheme aims to do just that. We don’t believe incentivising sales of new cars goes far enough and we will ensure that all trade-in vehicles are scrapped.
“Acting together we can take hundreds of thousands of the dirtiest cars off our roads and out of our cities.”