Lotus has opened the doors to its first flagship European global brand centre in Mayfair, London.
Lotus London, which can be found at 73 Piccadilly, brings together Lotus’ long-standing commitment to technology, performance and heritage by providing customers with an exclusive and immersive entry into the Lotus brand.
The store offers a VIP lounge and bespoke digital experience – where customers can personalise their own vehicles – with experts on hand to support them.
In addition, the store will act as a gallery for the brand, regularly displaying classic car designs from its 75-year rich history, from F1 to icons of the silver screen.
Lotus London will serve as a showcase and launch venue for the latest vehicles and products, including the next-generation vehicle line-up – the Eletre hyper-SUV, Emira sports car and Evija hypercar.
Customers will also be able to purchase Lotus merchandise in-store, as well as other co-branded products. For example, Lotus and KEF recently announced the new LS60 Wireless floor speakers, and these are now available to purchase at Lotus London.
“The opening of our new store demonstrates our commitment to transform Lotus to a global luxury performance brand,” said Mike Johnstone, Chief Commercial Officer at Lotus Group.
“We have seen a huge demand for our products and have ambitious plans to scale rapidly by 2028.
“Brand centres around the world will play a key role in building both the Lotus brand and long-lasting relationships with our consumers.”