MINI has announced a new partnership with the Dogs Trust, the UK’s largest dog welfare charity. Together they’re on a mission to help dogs travel happier.
“With more dogs in families now than ever before, we want to help make sure they travel safely and enjoy the ride,” said David George, Director of MINI UK.
“It’s just as important to us that our four-legged customers love being in a MINI as much as the drivers do and we have had a lot of fun letting dogs of all shapes and sizes put our cars through the ultimate tail-wagging tests.
“As our partnership continues we are really looking forward to working with Dogs Trust to help us support our MINI and dog-loving customers across the car buying and ownership journey, as we strive to become the UK’s first officially dog-friendly car retailer.”
MINI UK retailers will be welcoming dogs through the doors with important doggy equipment such as bowls and mats, whilst also working with Dogs Trust experts to educate motorists on best practice for happy dog car journeys.
Dr Jenna Kiddie, Head of Canine Behaviour at the Dogs Trust, added: “As the UK’s largest dog welfare charity, we’re delighted to be part of MINI’s journey to becoming fully dog friendly.
“It’s really important that your car is right for the whole family, including your four-legged passenger, whose needs and safety requirements are slightly different to ours.
“It’s wonderful to see MINI, such an iconic automotive brand, considering the needs of dog owners, so they can make sure their beloved canine family members are safe and comfortable when on the road.”
Find out more at the MINI Dogs Hub.